Digital printing refers to the transfer of a digital art file directly onto a substrate without using a fixed image plate or engraved print cylinder. Digital printing technology allows for fast and cost-effective printing on a wide variety of substrates. Additionally, since there are no intermediary plates or cylinders required, up front pre-press costs tend to be lower than flexographic printing.
Digital printing technology gives product manufacturers more flexibility to manage their label requirements. Traditionally, digital production runs were only cost effective cost effective for lower order quantities, and Therefore, digital printing is the ideal way to print even large orders, especially if they consist of multiple SKU’s since copy changes are very fast with digital labels.
Digital printing can be variable. The backbone of digital technology is the ability to add variable text, numbers, barcodes, and images into label designs, making every label printed within a single production run unique. Variable design elements are most often used for serialization, anti-counterfeiting, and consumer personalization. The possibilities are limitless.
This flexibility is particularly beneficial to manufacturers who find themselves updating their label art frequently and those who have short demand planning windows or an inability to forecast in advance. Given the increasing innovations in packaging materials and shapes, like bags, envelopes, pouches, foil and pliable paper materials, digital printing gives package developers a more diverse range of printing options for so many applications.